Self Declared Chocoholic : Daim Is The Best Ever!

I'm in love with Daim! Go buy yourself some Daim candy/choc bar now! =)

DAIM according to Wikipedia:

The Daim bar (known prior to September 2005 as the Dime bar in the United Kingdom and the Republic of Ireland, when Kraft Foods rebranded it to bring the product in line with the rest of Europe) is a crunchy butter almond bar covered in milk chocolate that originated in Sweden in 1953, produced by the Swedish company Marabou, originally a subsidiary of the Norwegian company Freia. The Dime bar was created after years of research into a similar product produced by the American company Heath. Marabou's Vice President Lars Anderfelt asked to license the Heath product in the early 1950's, but Heath refused. However, they gave a list of the ingredients to Anderfeldt. After three years of tinkering the crunchy centre was perfected, and with the addition of the distinctive Marabou milk chocolate Daim was created. It was tested in Stockholm with great success, and later in 1953 it was launched in Sweden and Norway. The brand is now owned by Kraft Foods. Daim bars are very popular in Scandinavia and the United Kingdom. It is comparable to the American Skor or Heath brands. While unknown in the United States, Daim bars imported from Sweden are sold in all US IKEA Stores.

Daim bars were featured in a successful mid-nineties television commercial campaign in the United Kingdom featuring Harry Enfield and armadillos. In it, Daim bars were contrasted with armadillos, with a Daim bar being smooth on the outside and crunchy on the inside, and an armadillo being smooth on the inside and crunchy on the outside.

In 2007 a 'Limited Edition Cappuccino' Daim bar was released

News on "DAIM":

12-Aug-2005 - Kraft Foods is to re-brand Dime bars in the UK in a long awaited move to standardize the name of the popular crunchy milk chocolate bars throughout Europe.

The new spelling- "Daim"- is being used for the product in other countries, and the company claims that well-traveled UK consumers will already be familiar with the name.

"We have carefully weighed up the pros and cons of the name change. This is an international product and so it is preferable for it to have a fully harmonized brand name and trademark," said Bjorn Thorvaldsen, category director of Kraft Nordic confectionery.

The company does not believe the change will affect sales or consumer acceptance.

"The product has a strong trade dress-up, with colours, design and a logo that stand out.

We are confident that people will recognize "Daim" as the chocolate they know and love," Thorvaldsen told BakeryAndSnacks.com.

Manufacturer Kraft Foods said Daim is especially popular in Scandinavia, with major markets for the product being Denmark, Finland, France, Germany, Norway, Sweden and the UK.

The chocolate already underwent a re-branding in the Nordic region the 1980's, when the original name, "Dajm"- which it held since the 1960's- was changed to the more international "Daim